Monitor opportunities from digital marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track opportunities across digital marketing campaigns
Both Roadway and various analytics platforms assist in comprehending which campaigns are influencing essential metrics, such as opportunities, across different channels, including digital marketing. However, Roadway stands out by automating the labor-intensive tasks. Rather than manually compiling data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven assistants evaluate your performance metrics directly—pinpointing successful strategies, areas needing improvement, and suggesting future focus points.
Roadway is built for teams seeking straightforward clarity without unnecessary complication. It unifies spend, engagement, and revenue data within a single platform, providing a comprehensive view. The system constantly tracks performance trends, alerting teams to any fluctuations—be it a surge in conversions or a decline in efficiency. AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth seamlessly.
Roadway streamlines opportunity analysis through automation, enabling marketers to spend less time on reporting and more on strategic optimization. Whether expanding digital marketing initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

