Monitor new users from performance marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new users across performance marketing campaigns
Roadway, along with various analytics platforms, assists you in grasping which campaigns drive important metrics like new user acquisition across diverse channels, including performance marketing. However, Roadway stands out by automating the tedious tasks involved. Rather than manually merging data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven tools evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and suggesting where to direct your efforts next.
Roadway is tailored for teams seeking clear insights without the hassle of complexity. Our platform seamlessly integrates spend, engagement, and revenue data into a single workspace, providing a comprehensive view. It also employs ongoing monitoring to detect any fluctuations in performance. When anomalies happen—such as an increase in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
Roadway streamlines the process of analyzing new users through automation, allowing marketers to spend less time on reporting and more on strategic optimization. Whether you're expanding your performance marketing efforts or managing multi-channel growth initiatives, Roadway simplifies the way you identify key drivers of success and helps you accelerate outcomes with minimal manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

