Monitor new users from influencer marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track new users across influencer marketing campaigns
Roadway, along with various other analytics platforms, assists in tracking which campaigns are effectively driving crucial metrics, such as acquiring new users through channels like influencer marketing. However, the key distinction lies in Roadway’s ability to automate the more labor-intensive tasks. Rather than manually aggregating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-powered tools evaluate your performance data in real-time—pinpointing successful strategies, areas that need improvement, and recommending future focus points.
Roadway is tailored for teams seeking straightforward insight without unnecessary complication. It unifies spend, engagement, and revenue data into a single platform, providing clear visibility and ongoing monitoring for performance fluctuations. When deviations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through automated evaluation of new users, Roadway minimizes the time marketers dedicate to reporting tasks, allowing them to focus more on strategy and optimization. Whether expanding influencer marketing initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with minimal manual input.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period