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Monitor new users from influencer marketing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track new users across influencer marketing campaigns

Roadway, along with various other analytics platforms, assists in tracking which campaigns are effectively driving crucial metrics, such as acquiring new users through channels like influencer marketing. However, the key distinction lies in Roadway’s ability to automate the more labor-intensive tasks. Rather than manually aggregating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-powered tools evaluate your performance data in real-time—pinpointing successful strategies, areas that need improvement, and recommending future focus points.

Roadway is tailored for teams seeking straightforward insight without unnecessary complication. It unifies spend, engagement, and revenue data into a single platform, providing clear visibility and ongoing monitoring for performance fluctuations. When deviations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

Through automated evaluation of new users, Roadway minimizes the time marketers dedicate to reporting tasks, allowing them to focus more on strategy and optimization. Whether expanding influencer marketing initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with minimal manual input.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

Accelerate growth with AI coworkers