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Monitor new customers from WhatsApp campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track new customers across WhatsApp campaigns

Roadway, along with various analytics platforms, provides insights into which marketing campaigns are effectively driving crucial metrics, such as acquiring new customers through channels like WhatsApp. However, Roadway stands out by automating tedious tasks. Rather than requiring you to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance metrics in real-time. This allows them to pinpoint successful strategies, highlight areas that need improvement, and suggest where to direct your efforts next.

Roadway is crafted for teams seeking clear insights without unnecessary complication. Our platform seamlessly integrates spend, engagement, and revenue data into a single, unified workspace, providing ongoing oversight of performance trends. As fluctuations happen—such as increased conversions or decreased efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

Through automated customer analysis, Roadway helps marketers cut down on reporting time and dedicate more effort to strategic optimization. Whether expanding WhatsApp campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and speeds up results with minimal manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

Accelerate growth with AI coworkers