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Monitor new customers from Meta Ads campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track new customers across Meta Ads campaigns

Roadway, along with various analytics platforms, assists you in comprehending which campaigns are driving essential metrics, such as acquiring new customers through channels like Meta Ads. What sets Roadway apart is its ability to automate the strenuous tasks. Rather than manually combining data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven assistants examine your performance data in real-time—pinpointing successful strategies, recognizing areas that need improvement, and highlighting where to concentrate your efforts next.

Roadway is built for teams seeking straightforward insights without unnecessary complication. Our platform integrates spend, engagement, and revenue data into a single unified workspace, providing clear visibility. It also constantly tracks performance metrics, alerting you to any fluctuations. When there’s a surge in conversions or a dip in efficiency, AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.

By streamlining the evaluation of new clients, Roadway minimizes the time marketers dedicate to reporting and boosts their capacity for optimization. Whether you're expanding your Meta Ads initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

Segment logoSalesforce logoMeta logoHubspot logoGoogle Ads logoStripe logoGoogle Analytics logo

Warehouse-native

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

You're in—expect an email shortly.