Monitor new customers from growth marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new customers across growth marketing campaigns
Roadway, along with various analytics platforms, provides insights into which campaigns are driving essential metrics, such as acquiring new customers through channels like growth marketing. What sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and various dashboards, Roadway’s AI assistants examine your performance data in real time. They pinpoint successful strategies, highlight areas that need improvement, and guide you on where to direct your efforts next.
Roadway is crafted for teams seeking clear insights without unnecessary complication. Our platform unifies spend, engagement, and revenue into a single, seamless workspace, providing ongoing tracking of performance fluctuations. As trends evolve—such as surges in conversions or declines in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth trajectories.
By streamlining the evaluation of new clients, Roadway minimizes the reporting workload for marketers and allows more focus on strategic optimization. Whether expanding growth marketing initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and accelerating outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period