Monitor new customers from Google Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new customers across Google Ads campaigns
Roadway, along with various analytics tools, aids in comprehending which marketing campaigns drive essential metrics like acquiring new customers through platforms like Google Ads. However, Roadway sets itself apart by automating the labor-intensive processes. Rather than manually aggregating information from advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants delve into your performance metrics directly. They pinpoint what is effective, highlight areas that need improvement, and provide guidance on future focus areas.
Roadway is built for teams seeking straightforward clarity without the hassle of complexity. Our platform unifies spend, engagement, and revenue data into a single workspace, providing a comprehensive view. It also tracks performance trends in real-time, alerting you to any deviations. When fluctuations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the evaluation of new clientele, Roadway minimizes the reporting workload for marketers, allowing them to dedicate more time to strategic optimization. Whether expanding Google Ads initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual input.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

