Monitor new customers from AI search campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new customers across AI search campaigns
Roadway, along with various analytics solutions, assists you in comprehending which campaigns are driving essential metrics, such as acquiring new customers through channels like AI search. What sets Roadway apart is its ability to automate the labor-intensive tasks. Rather than having to manually compile information from advertising platforms, spreadsheets, and analytics dashboards, Roadway’s AI counterparts directly assess your performance data. They pinpoint what strategies are effective, which ones are lagging, and where your attention should be directed next.
Roadway is tailored for organizations seeking straightforward insights without the hassle of complicated tools. Our platform consolidates your spend, engagement, and revenue data into a single, unified workspace, providing clear visibility. It constantly tracks performance trends and alerts you to any fluctuations. When there's a surge in conversions or a decline in efficiency, AI-driven teammates automatically highlight key insights, enabling teams to respond promptly and accelerate growth.
By streamlining the evaluation of new clients, Roadway minimizes the time marketers dedicate to reporting and maximizes their focus on optimization. Whether expanding AI-driven search initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

