Monitor new customer MRR from WhatsApp campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track new customer MRR across WhatsApp campaigns
Roadway, along with various analytics solutions, assists in deciphering which marketing campaigns are influencing important metrics, such as new customer monthly recurring revenue (MRR), across different channels, including WhatsApp. The key distinction is that Roadway streamlines the process through automation. Rather than laboriously piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway's AI-driven tools evaluate your performance data in real time—spotting successful strategies, highlighting areas that need improvement, and guiding your next steps.
Roadway is crafted for teams seeking straightforward clarity without the hassle of complexity. Our platform integrates spend, engagement, and revenue into a single workspace, providing seamless visibility. It also continuously tracks performance metrics, alerting you to any fluctuations. When shifts happen—be it a surge in conversions or a dip in efficiency—our AI-powered assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.
By streamlining the evaluation of incoming customer MRR, Roadway minimizes the time marketers dedicate to reporting and maximizes their focus on strategic optimization. Whether expanding WhatsApp initiatives or managing integrated multi-channel growth efforts, Roadway simplifies the process of identifying key drivers and speeds up results with minimal manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period