Monitor new customer MRR from TikTok campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track new customer MRR across TikTok campaigns
Roadway, along with various analytics platforms, aids in comprehending which marketing campaigns are driving essential metrics like new customer Monthly Recurring Revenue (MRR) across different channels, including TikTok. The key distinction lies in Roadway's ability to automate the more labor-intensive tasks. Rather than having to piece together data from advertising platforms, spreadsheets, and dashboards manually, Roadway’s AI assistants evaluate your performance metrics in real-time—pinpointing what strategies are effective, what aspects are lacking, and where to direct your attention moving forward.
Roadway is built for organizations seeking straightforward insights without unnecessary complication. It unifies spend, engagement, and revenue data within a single platform, providing clear visibility and ongoing tracking of performance trends. As soon as variations happen—such as a surge in conversions or a decline in efficiency—AI-driven assistants automatically highlight vital insights, empowering teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of incoming customer MRR, Roadway minimizes the time marketers dedicate to reporting tasks and maximizes their ability to focus on optimization. Whether you're expanding TikTok campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of impact and accelerates outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period