Monitor new customer MRR from performance marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new customer MRR across performance marketing campaigns
Roadway, alongside various analytics solutions, enables you to grasp which campaigns are effectively influencing important metrics such as new customer Monthly Recurring Revenue (MRR) across different channels, including performance marketing. The key distinction lies in Roadway’s ability to automate the labor-intensive processes. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real time—highlighting successful strategies, pinpointing areas that need improvement, and suggesting optimal next steps.
Roadway is built for teams seeking straightforward clarity without added complication. It consolidates spend, engagement, and revenue data into a single, unified platform, providing ongoing oversight of performance fluctuations. As shifts happen—such as increased conversions or declining efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
Through automating the evaluation of incoming customer MRR, Roadway minimizes the time marketers dedicate to reporting tasks and boosts their capacity for strategic optimization. Whether expanding performance marketing initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

