Monitor new customer MRR from Google Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new customer MRR across Google Ads campaigns
Both Roadway and various analytics platforms assist in comprehending which campaigns are influencing crucial metrics like new customer monthly recurring revenue (MRR) across different channels, including Google Ads. However, Roadway stands out by automating the more labor-intensive tasks. Rather than having to piece together information from advertising platforms, spreadsheets, and dashboards manually, Roadway’s AI partners evaluate your performance data in real-time. They pinpoint what is effective, what is falling short, and where you should direct your efforts next.
Roadway is tailored for teams seeking straightforward clarity without unnecessary complication. Our platform consolidates spend, engagement, and revenue data into a single, intuitive workspace, providing real-time monitoring for any fluctuations in performance. When variations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, empowering teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of incoming customer MRR, Roadway minimizes the time marketers dedicate to reporting and maximizes their focus on strategic optimization. Whether expanding Google Ads initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers and speeds up results with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

