Monitor new customer MRR from Anthropic campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new customer MRR across Anthropic campaigns
Roadway, along with various analytics platforms, assists you in comprehending which campaigns are driving essential metrics like new customer Monthly Recurring Revenue (MRR) across channels such as Anthropic. However, Roadway stands out by automating the more labor-intensive aspects of this process. Rather than having to manually compile data from advertising platforms, spreadsheets, and various dashboards, Roadway’s AI partners evaluate your performance data in real-time. They pinpoint what’s effective, highlight areas that need improvement, and suggest where to direct your efforts next.
Roadway is built for teams seeking straightforward clarity without added complication. It unifies spend, engagement, and revenue data into a single platform, providing a comprehensive view. Our system constantly tracks performance fluctuations, and when any shifts happen—such as a surge in conversions or a dip in efficiency—AI-powered assistants automatically highlight key insights. This enables teams to respond swiftly and accelerate sustained growth.
By streamlining the evaluation of incoming customer Monthly Recurring Revenue, Roadway minimizes the time marketers dedicate to reporting tasks and maximizes the time available for strategic optimization. Whether you're expanding Anthropic campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)

We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

