Monitor new customer MRR from AI search campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new customer MRR across AI search campaigns
Roadway, alongside various analytics platforms, assists you in grasping which campaigns are influencing essential metrics like new customer Monthly Recurring Revenue (MRR) across different channels, including AI search. What sets Roadway apart is its automation of the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants evaluate your performance data in real-time—highlighting successful strategies, identifying areas that need improvement, and pinpointing where your attention should be directed next.
Roadway is tailored for teams seeking straightforward clarity without added complexity. It unifies spend, engagement, and revenue data within a single platform, providing real-time monitoring for any fluctuations in performance. When variations happen—such as a surge in conversions or a dip in efficiency—AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the evaluation of incoming customer MRR, Roadway minimizes the time marketers dedicate to reporting tasks and boosts their capacity for strategic optimization. Whether you're expanding AI-driven search initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

