Monitor new customer ARR from TikTok campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track new customer ARR across TikTok campaigns
Roadway, along with various other analytics platforms, provides insights into which campaigns are driving essential metrics, such as new customer Annual Recurring Revenue (ARR), across different channels like TikTok. However, what sets Roadway apart is its ability to automate the labor-intensive processes. Rather than requiring you to manually combine data from advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants evaluate your performance metrics in real-time. They pinpoint what strategies are effective, which ones are lacking, and highlight areas that need your attention moving forward.
Roadway is crafted for teams seeking straightforward clarity without unnecessary complication. Our platform unifies spend, engagement, and revenue data into a single, streamlined workspace, providing ongoing oversight for any fluctuations in performance. Whenever there’s a shift—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, empowering teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of fresh customer ARR data, Roadway minimizes the time marketers dedicate to reporting tasks and maximizes their focus on strategic optimization. Whether expanding TikTok advertising initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual input.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

