Monitor new customer ARR from organic search campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new customer ARR across organic search campaigns
Both Roadway and various analytics platforms assist in comprehending which campaigns are driving crucial metrics, such as new customer Annual Recurring Revenue (ARR), across different channels, including organic search. However, Roadway stands out by automating the more labor-intensive tasks. Rather than requiring you to manually piece together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven tools evaluate your performance data in real-time—pinpointing what is effective, what needs improvement, and where you should direct your efforts next.
Roadway is tailored for teams seeking straightforward clarity without unnecessary complication. It consolidates your spend, engagement, and revenue data into a single platform, providing a unified view. The system continually tracks performance metrics, alerting you to any significant fluctuations. When there’s a surge in conversions or a decline in efficiency, AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the evaluation of incoming customer ARR, Roadway minimizes the hours marketers dedicate to reporting and maximizes their focus on strategic optimization. Whether expanding organic search initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

