Monitor new customer ARR from influencer marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track new customer ARR across influencer marketing campaigns
Roadway, along with various analytics platforms, enables you to gain insights into which marketing campaigns are driving essential metrics, such as new customer annual recurring revenue (ARR), across various channels, including influencer marketing. What sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than painstakingly combining data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real time—pinpointing effective strategies, highlighting areas that need improvement, and determining your next focus.
Roadway is crafted for teams seeking transparency without the hassle. It unifies your spend, engagement, and revenue data into a single dashboard, providing clear visibility and ongoing performance tracking. As fluctuations arise—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the evaluation of incoming customer ARR, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether you're expanding influencer marketing initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual involvement.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period