Monitor new customer ARR from Google search campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track new customer ARR across Google search campaigns
Roadway, along with various analytics platforms, assists you in grasping how your campaigns influence essential metrics like new customer annual recurring revenue (ARR) across different channels, including Google search. The key distinction lies in Roadway’s ability to automate the labor-intensive processes. Rather than manually compiling data from advertising platforms, spreadsheets, and dashboards, Roadway's AI-driven assistants evaluate your performance metrics directly—pinpointing what is effective, what needs improvement, and where to direct your efforts next.
Roadway is built for teams seeking straightforward clarity without the hassle of complexity. It seamlessly integrates spend, engagement, and revenue into a unified workspace, providing real-time monitoring for any fluctuations in performance. Whenever there’s a shift—such as a surge in conversions or a decline in efficiency—our AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive accelerated growth.
By streamlining the evaluation of new customer ARR, Roadway minimizes the hours marketers dedicate to reporting and boosts the time available for strategic optimization. Whether you're expanding Google search initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

