Monitor new customer ARR from Google Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track new customer ARR across Google Ads campaigns
Both Roadway and various analytics platforms assist in comprehending how different campaigns influence essential metrics, like new customer Annual Recurring Revenue (ARR), across channels, including Google Ads. However, Roadway sets itself apart by automating the more labor-intensive tasks. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-powered assistants evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and guiding your next steps.
Roadway caters to organizations seeking straightforward insights without the hassle of complicated tools. It consolidates your spend, engagement, and revenue data into a single, unified platform and provides ongoing tracking for any fluctuations in performance. Whenever there’s a shift—such as an increase in conversions or a decline in efficiency—our AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of incoming customer ARR, Roadway minimizes the time marketers dedicate to reporting and maximizes their focus on strategic optimization. Whether you're expanding Google Ads initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual effort.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

