Roadway, along with various other analytics platforms, provides insights into how different campaigns influence important metrics such as new customer ARR across various channels, including Anthropic. What sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than requiring you to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants directly assess your performance metrics. This allows them to pinpoint successful strategies, highlight areas that need improvement, and suggest where your efforts should be directed next.

Roadway is crafted for teams seeking clear insights without unnecessary complication. Our platform unifies spend, engagement, and revenue data into a single, streamlined workspace, providing ongoing oversight to detect performance variations. As fluctuations happen—such as increased conversions or decreased efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.

By streamlining the evaluation of incoming customer ARR, Roadway minimizes the hours marketers dedicate to reporting tasks and maximizes their focus on strategic optimization. Whether expanding Anthropic campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and speeds up results with reduced manual work.