Monitor MQLs from TikTok campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

You're in—expect an email shortly.

Trusted by the best growth marketing teams

Automate how you track MQLs across TikTok campaigns

Roadway, along with various analytics platforms, assists you in tracking which marketing campaigns are influencing critical metrics such as MQLs across diverse channels, including TikTok. What sets Roadway apart is its ability to automate the tedious tasks. Rather than laboriously aggregating data from ad platforms, spreadsheets, and dashboards, Roadway’s AI-driven tools examine your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and suggesting future focus areas.

Roadway is built for teams seeking straightforward clarity without unnecessary complication. It unifies spend, engagement, and revenue into a single platform, providing a comprehensive view. The system continuously tracks performance metrics, alerting teams to any fluctuations. When shifts occur—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically surface key insights, enabling teams to respond swiftly and drive sustained growth.

Through the automation of MQL analysis, Roadway minimizes the reporting workload for marketers, allowing them to dedicate more time to strategic optimization. Whether expanding TikTok initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual effort.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."