Monitor MQLs from Threads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track MQLs across Threads campaigns
Roadway, along with various analytics platforms, provides insights into which campaigns are influencing crucial metrics like MQLs across different channels, including Threads. However, Roadway sets itself apart by automating the labor-intensive tasks. Rather than manually aggregating information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real time—pinpointing successful strategies, highlighting areas that need improvement, and guiding your next steps.
Roadway is tailored for teams seeking straightforward clarity without unnecessary complexity. Our platform unifies spend, engagement, and revenue data into a single, easy-to-navigate workspace, providing ongoing performance monitoring. As fluctuations happen—such as increased conversions or declining efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of MQLs through automation, Roadway minimizes the reporting workload for marketers, allowing them to devote more time to strategic optimization. Whether expanding Threads initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual effort.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

