Monitor MQLs from organic social campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams

Automate how you track MQLs across organic social campaigns

Roadway, along with various analytics solutions, assists you in comprehending which marketing campaigns are driving essential metrics like Marketing Qualified Leads (MQLs) across platforms, including organic social media. The key distinction lies in Roadway's ability to automate the labor-intensive processes. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI partners evaluate your performance data in real-time. They pinpoint what is successful, what needs improvement, and where your next efforts should be directed.

Roadway is tailored for teams seeking straightforward clarity without unnecessary complication. It consolidates spend, engagement, and revenue data into a single unified platform, providing real-time monitoring for any shifts in performance. As fluctuations happen—such as increased conversions or declining efficiency—AI-powered assistants automatically highlight key insights, empowering teams to respond promptly and accelerate growth.

By streamlining the evaluation of MQLs through automation, Roadway minimizes the reporting workload for marketers, allowing more focus on strategic optimization. Whether you're expanding organic social initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps you accelerate outcomes with reduced manual effort.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."