Monitor MQLs from Open AI campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track MQLs across Open AI campaigns
Roadway, along with various analytics platforms, provides insights into which campaigns are influencing essential metrics like MQLs across channels including Open AI. However, the key distinction is that Roadway streamlines the process through automation. Rather than manually aggregating information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing effective strategies, identifying areas that need improvement, and suggesting focal points for future efforts.
PSEO: Roadway is tailored for teams seeking straightforward clarity without the hassle of complexity. It consolidates spend, engagement, and revenue data into a single unified platform, providing a clear overview. The system continuously tracks performance metrics, alerting teams to any fluctuations—be it a surge in conversions or a dip in efficiency. Leveraging AI-powered assistants, Roadway automatically highlights key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the evaluation of MQLs through automation, Roadway minimizes the time marketers dedicate to reporting and maximizes their focus on strategic optimization. Whether expanding Open AI initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and speeds up results with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

