Monitor MQLs from influencer marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track MQLs across influencer marketing campaigns
Both Roadway and various analytics platforms assist in comprehending how different campaigns influence important metrics like MQLs through channels like influencer marketing. However, Roadway sets itself apart by automating the more labor-intensive tasks. Rather than manually piecing together data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven assistants evaluate your performance data in real time. They pinpoint what’s successful, what needs improvement, and where your attention should be directed next.
PSEO: Roadway is built for teams seeking straightforward clarity without unnecessary complication. It consolidates spend, engagement, and revenue data into a single unified platform, providing ongoing oversight to detect any fluctuations in performance. Whenever there’s a change—be it a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of MQLs through automation, Roadway helps marketers spend less time on reporting and more on strategic optimization. Whether expanding influencer marketing initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period