Monitor MQLs from Google search campaigns with AI

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Automate how you track MQLs across Google search campaigns

Both Roadway and various analytics solutions provide insights into which campaigns are driving essential metrics like MQLs across platforms, including Google search. However, the key distinction is that Roadway streamlines the process through automation. Rather than manually aggregating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance metrics directly—pinpointing effective strategies, highlighting areas of concern, and recommending where to direct your efforts next.

Roadway is built for teams seeking straightforward visibility without unnecessary complication. It seamlessly integrates spend, engagement, and revenue data into a unified platform, providing ongoing oversight of performance trends. As fluctuations happen—such as increased conversions or declining efficiency—AI-driven collaborators automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.

By streamlining the evaluation of MQLs through automation, Roadway minimizes the reporting time required from marketers and maximizes their focus on strategic optimization. Whether expanding Google search initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key impact drivers and accelerates outcomes with minimal manual intervention.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

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Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

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