Monitor MQLs from Google Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track MQLs across Google Ads campaigns
Both Roadway and various analytics solutions assist in comprehending how different campaigns influence essential metrics like MQLs across platforms such as Google Ads. However, Roadway stands out by automating the labor-intensive processes. Rather than manually aggregating data from advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants evaluate your performance data in real-time—pinpointing effective strategies, identifying areas that need improvement, and suggesting where to concentrate your efforts next.
Roadway is built for teams seeking straightforward clarity without the hassle of complexity. It consolidates spending, engagement, and revenue data into a single, unified platform, providing a clear overview. The system continuously tracks performance metrics, alerting teams to any fluctuations—whether it's a surge in conversions or a decline in efficiency. AI-powered assistants proactively reveal insights, enabling teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of MQLs, Roadway minimizes the hours marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether you're expanding Google Ads initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying impactful activities and fast-tracking outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

