Monitor MQLs from Facebook campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track MQLs across Facebook campaigns
Roadway, along with various analytics platforms, provides insights into which campaigns are driving essential metrics like Marketing Qualified Leads (MQLs) across different channels, including Facebook. What sets Roadway apart is its ability to automate the complex tasks involved. Rather than having to piece together information from advertising platforms, spreadsheets, and dashboards manually, Roadway’s AI assistants take charge of evaluating your performance data in real-time. They pinpoint successful strategies, highlight areas that need improvement, and guide you on where to direct your efforts next.
PSEO: Roadway is built for teams seeking straightforward clarity without unnecessary complication. Our platform unifies spend, engagement, and revenue data within a single workspace, providing a comprehensive view. It actively tracks performance trends over time, alerting teams to any fluctuations—such as increased conversions or decreased efficiency. Leveraging AI-driven insights, Roadway automatically highlights key changes, enabling teams to respond swiftly and accelerate growth.
By streamlining the evaluation of Marketing Qualified Leads (MQLs), Roadway minimizes the time marketers dedicate to reporting tasks and maximizes their focus on strategic optimization. Whether expanding Facebook advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

