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Monitor MQLs from Bing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track MQLs across Bing campaigns

Roadway, along with various analytics platforms, provides insights into which marketing campaigns are effectively driving essential metrics like Marketing Qualified Leads (MQLs) across different channels, including Bing. However, Roadway stands out by automating the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants evaluate your performance data in real-time. They pinpoint successful strategies, highlight areas that need improvement, and guide you on where to concentrate your efforts next.

Roadway is crafted for organizations seeking straightforward clarity without unnecessary complication. Our platform seamlessly integrates your spend, engagement metrics, and revenue data into a single unified workspace, providing a comprehensive view. It continuously tracks performance trends, alerting you to any fluctuations—be it a surge in conversions or a decline in efficiency. Powered by AI-driven insights, our virtual teammates automatically highlight key patterns, enabling teams to respond swiftly and accelerate sustained growth.

Through automating the evaluation of Marketing Qualified Leads (MQLs), Roadway streamlines the reporting process, allowing marketers to dedicate more time to strategic optimization. Whether expanding Bing advertising initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with minimal manual intervention.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

You're in—expect an email shortly.