Monitor MQLs from AI search campaigns with AI

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Automate how you track MQLs across AI search campaigns

Roadway, along with various other analytics solutions, provides insights into which marketing campaigns are driving essential metrics like Marketing Qualified Leads (MQLs) across different platforms, including AI search. However, the standout feature of Roadway is its automation of the labor-intensive tasks. Rather than requiring you to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance metrics in real time. They pinpoint what strategies are effective, identify areas that need improvement, and suggest where to direct your efforts next.

Roadway is built for teams seeking straightforward clarity without unnecessary complication. It consolidates spending, engagement, and revenue data into a single unified platform, providing real-time oversight of performance trends. Whenever fluctuations happen—such as an increase in conversions or a decline in efficiency—AI assistants automatically highlight key insights, empowering teams to respond swiftly and drive sustained growth.

By streamlining the evaluation of MQLs through automation, Roadway decreases the time marketers dedicate to reporting tasks and boosts their capacity for strategic optimization. Whether you're expanding AI-driven search initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with minimal manual intervention.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

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Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."