Monitor LTV from WhatsApp campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track LTV across WhatsApp campaigns
Both Roadway and various analytics tools provide insights into which campaigns are driving important metrics like customer lifetime value (LTV) across platforms, including WhatsApp. However, Roadway stands out by automating the more labor-intensive processes. Rather than having to manually compile data from advertising platforms, spreadsheets, and various dashboards, Roadway’s AI assistants directly assess your performance data—highlighting successful strategies, pinpointing areas that need improvement, and suggesting where to concentrate your efforts next.
Roadway is crafted for teams seeking straightforward clarity without the fuss of complexity. It seamlessly links your spending, engagement, and revenue data within a single platform, providing a unified view. The system continuously tracks performance trends, alerting you to any fluctuations. When there’s a rise in conversions or a dip in efficiency, intelligent AI assistants automatically highlight key insights—empowering teams to respond swiftly and accelerate growth.
Through automated Lifetime Value (LTV) analysis, Roadway streamlines the reporting process, allowing marketers to dedicate more time to strategic optimization. Whether expanding WhatsApp initiatives or managing cross-channel growth strategies, Roadway simplifies the process of identifying key drivers of success, enabling faster results with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period