Monitor LTV from performance marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track LTV across performance marketing campaigns
Roadway, along with various analytics platforms, aids in deciphering which marketing campaigns are influencing crucial metrics, such as lifetime value (LTV), across different channels like performance marketing. The key distinction lies in Roadway's ability to automate the labor-intensive tasks. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real time—spotting successful strategies, recognizing areas that need improvement, and highlighting where to direct your efforts next.
Roadway caters to teams seeking straightforward insight without unnecessary complication. Our platform integrates spend, engagement, and revenue data into a single, cohesive workspace, providing clear visibility. It also actively tracks performance fluctuations over time. When deviations happen—such as a surge in conversions or a decline in efficiency—our AI assistants automatically generate actionable insights, empowering teams to respond swiftly and accelerate growth.
By streamlining the evaluation of lifetime value, Roadway minimizes the reporting workload for marketers and maximizes their focus on strategic optimization. Whether you're expanding your performance marketing initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes, all while reducing manual effort.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

