Monitor LTV from Google Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track LTV across Google Ads campaigns
Both Roadway and various analytical tools assist you in comprehending which campaigns are influencing important metrics like LTV across platforms such as Google Ads. However, the key distinction is that Roadway streamlines the process by automating the labor-intensive tasks. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI partners evaluate your performance metrics directly—pinpointing what is effective, what isn’t meeting expectations, and where your next efforts should be directed.
Roadway is crafted for organizations seeking straightforward insight without unnecessary complication. Our platform integrates spend, engagement, and revenue data into a unified workspace, providing clear visibility. It also persistently tracks performance metrics to identify any fluctuations. Whenever there’s a surge in conversions or a decline in efficiency, AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.
Through the automation of Lifetime Value (LTV) analysis, Roadway streamlines reporting processes, allowing marketers to devote more time to strategic optimization. Whether expanding Google Ads initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the identification of key drivers behind success, enabling faster growth with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

