Monitor leads from WhatsApp campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track leads across WhatsApp campaigns
Both Roadway and various analytics platforms assist you in comprehending which campaigns are driving essential metrics like leads through channels, including WhatsApp. However, Roadway sets itself apart by automating the more labor-intensive tasks. Rather than tediously compiling data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing what’s successful, what needs improvement, and where your attention should be directed next.
Roadway is crafted for teams seeking straightforward clarity without the hassle of complexity. It unifies your spend, engagement, and revenue data into a single, streamlined platform, providing ongoing oversight for any fluctuations in performance. As soon as changes happen—be it a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through automated lead analysis, Roadway minimizes the reporting workload for marketing teams, allowing them to dedicate more time to strategic optimization. Whether expanding WhatsApp outreach initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and speeds up results with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period