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Monitor leads from TikTok campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track leads across TikTok campaigns

Roadway, along with various analytics platforms, aids in grasping how campaigns influence crucial metrics, including leads, across platforms like TikTok. However, Roadway distinguishes itself by automating the more labor-intensive processes. Rather than manually compiling data from advertising platforms, spreadsheets, and dashboards, the AI capabilities of Roadway evaluate your performance data in real time—spotting successful strategies, identifying areas that need improvement, and highlighting where your attention should be directed next.

Roadway is built for teams seeking straightforward clarity without added complication. It consolidates spend, engagement, and revenue data into a single platform, providing a comprehensive view. Our system constantly tracks performance trends, alerting you to any fluctuations. When there’s a surge in conversions or a dip in efficiency, AI-powered teammates automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.

Roadway streamlines lead analysis through automation, allowing marketers to spend less time on reporting and more on strategic optimization. Whether expanding TikTok advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and speeds up results with minimal manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

Accelerate growth with AI coworkers