Monitor leads from Threads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track leads across Threads campaigns
Roadway, alongside various analytics platforms, offers insights into which campaigns are driving essential metrics like leads across different channels, including Threads. The key distinction is that Roadway streamlines the process through automation. Rather than manually aggregating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance metrics in real time—pinpointing successful strategies, recognizing areas that need improvement, and determining your next steps for optimization.
Roadway is tailored for teams seeking clear insights without unnecessary complication. Our platform consolidates spending, engagement, and revenue data into a single, unified workspace, providing real-time monitoring for any fluctuations in performance. When shifts happen—such as a surge in conversions or a dip in efficiency—our AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
By streamlining lead analysis through automation, Roadway minimizes the time marketers dedicate to reporting tasks and maximizes their focus on strategic optimization. Whether expanding Threads campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual effort.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

