Monitor leads from performance marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track leads across performance marketing campaigns
Roadway, along with various analytics platforms, assists you in comprehending which campaigns are driving essential metrics like leads through channels such as performance marketing. The key distinction is that Roadway streamlines the process through automation. Rather than manually piecing together data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI tools evaluate your performance metrics directly—pinpointing what’s effective, what needs improvement, and where your focus should be directed next.
Roadway is crafted for organizations seeking straightforward insight without the hassle of complexity. It consolidates your spending, engagement, and revenue data into a single, unified platform, providing clear visibility. The system continuously tracks performance trends, alerting you to any fluctuations—be it a surge in conversions or a decline in efficiency. Powered by AI assistants, it automatically highlights key insights, enabling teams to respond swiftly and drive sustained growth.
Through automated lead analysis, Roadway minimizes the time marketers dedicate to reporting tasks and maximizes their focus on strategic optimization. Whether you're expanding performance marketing efforts or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

