Monitor leads from organic social campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track leads across organic social campaigns
Both Roadway and various analytics platforms assist you in comprehending which campaigns are driving important metrics like leads through channels such as organic social media. However, Roadway stands out by automating the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI partners evaluate your performance metrics in real-time—pinpointing what is effective, what is lacking, and where your next efforts should be directed.
Roadway is crafted for organizations seeking straightforward insights without added complication. It seamlessly integrates your expenditure, engagement metrics, and revenue streams into a single platform, providing a clear overview. The system constantly tracks performance trends, alerting you to any fluctuations—be it a surge in conversions or a decline in efficiency. Leveraging AI-powered assistants, it automatically highlights key insights, enabling teams to respond swiftly and accelerate growth.
Through automated lead analysis, Roadway minimizes the hours marketers devote to reporting, freeing them to focus on strategic optimization. Whether expanding organic social initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

