Monitor leads from Meta Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track leads across Meta Ads campaigns
Roadway, along with various analytics platforms, provides insights into the effectiveness of campaigns in driving essential metrics like leads through channels such as Meta Ads. The key distinction lies in Roadway's ability to automate the labor-intensive processes. Rather than manually compiling information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing successful strategies, areas that need improvement, and suggested focus points for future efforts.
Roadway is tailored for teams seeking straightforward clarity without added complexity. It consolidates spend, engagement, and revenue data into a single unified platform, providing ongoing monitoring for performance fluctuations. When shifts happen—such as a surge in conversions or a dip in efficiency—AI-powered companions automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
Through automated lead analysis, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether expanding Meta Ads initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)

We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

