Monitor leads from Google Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track leads across Google Ads campaigns
Roadway, along with various analytics solutions, enables you to grasp how different campaigns impact crucial metrics such as lead generation across platforms like Google Ads. What sets Roadway apart is its ability to streamline processes through automation. Rather than having to piece together data from advertising platforms, spreadsheets, and various dashboards manually, Roadway’s AI assistants evaluate your performance data in real time. They pinpoint successful strategies, highlight areas that need improvement, and suggest where to concentrate your efforts moving forward.
Roadway is built for teams seeking clear insights without unnecessary complication. It unifies your spend, engagement, and revenue data into a single, streamlined workspace, providing real-time monitoring for any fluctuations in performance. As shifts happen—such as increased conversions or declining efficiency—AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
Through automating lead analysis, Roadway minimizes the time marketers dedicate to reporting tasks and maximizes the time available for strategic optimization. Whether expanding Google Ads initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

