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Monitor leads from Bing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track leads across Bing campaigns

Both Roadway and various analytics platforms enable you to grasp how specific campaigns are influencing essential metrics, such as leads, across different channels like Bing. However, the key distinction lies in Roadway's ability to automate the cumbersome tasks. Rather than spending time manually consolidating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven assistants evaluate your performance data in real-time. They pinpoint what is successful, what needs improvement, and where your future efforts should be directed.

Roadway is built for teams seeking straightforward insights without unnecessary complication. It seamlessly integrates spend, engagement, and revenue into a single platform, providing a clear overview. The system constantly tracks performance metrics, alerting teams to any fluctuations. When there’s a surge in conversions or a dip in efficiency, AI-driven assistants automatically highlight key insights, empowering teams to respond quickly and accelerate growth.

By streamlining lead analysis through automation, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether expanding Bing advertising efforts or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerating outcomes with reduced manual workload.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

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