Monitor customer acquisition cost from WhatsApp campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track customer acquisition cost across WhatsApp campaigns

Roadway, along with various analytics platforms, enables you to gain insights into which campaigns are influencing essential metrics like customer acquisition costs across different channels, including WhatsApp. However, Roadway stands out by automating the more labor-intensive aspects of data analysis. Rather than having to painstakingly compile information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants examine your performance data in real-time—pinpointing what is effective, what isn’t meeting expectations, and where your next efforts should be concentrated.

Roadway is tailored for teams seeking straightforward clarity without unnecessary complication. It consolidates spend, engagement, and revenue data into a single unified platform, providing ongoing oversight for any fluctuations in performance. When shifts happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

By streamlining the evaluation of customer acquisition expenses, Roadway minimizes the reporting workload for marketers, allowing them to dedicate more time to strategic optimization. Whether expanding WhatsApp outreach or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and boosting outcomes with minimal manual effort.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

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Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."