Monitor customer acquisition cost from Twitter campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track customer acquisition cost across Twitter campaigns
Both Roadway and various analytics platforms assist you in comprehending how different campaigns impact essential metrics like customer acquisition costs across platforms, including Twitter. However, Roadway stands out by automating the labor-intensive processes. Rather than painstakingly compiling data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing what’s effective, what needs improvement, and where to concentrate your efforts next.
Roadway is tailored for teams seeking straightforward clarity without unnecessary complication. It consolidates spending, engagement, and revenue data into a single, unified platform, providing ongoing oversight of performance trends. Whenever fluctuations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of customer acquisition expenses, Roadway minimizes the time marketers dedicate to reporting and maximizes the focus on strategic optimization. Whether expanding Twitter advertising efforts or managing multi-platform growth initiatives, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

