Monitor customer acquisition cost from Threads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track customer acquisition cost across Threads campaigns
Roadway, along with various analytics platforms, enables you to grasp how different campaigns impact essential metrics like customer acquisition costs across various channels, including Threads. What sets Roadway apart is its ability to automate the more labor-intensive tasks. Rather than requiring you to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway employs AI-driven assistants to evaluate your performance data in real-time. This technology pinpoints successful strategies, highlights areas that need improvement, and suggests where to direct your efforts next.
Roadway is built for teams seeking clear insights without the hassle of complexity. Our platform unifies spend, engagement, and revenue data into a single workspace, providing a comprehensive view. It actively tracks performance trends, alerting you to any fluctuations—be it an increase in conversions or a dip in efficiency. With AI-powered assistants highlighting key insights automatically, teams can respond swiftly and drive sustained growth.
By streamlining the evaluation of customer acquisition expenses, Roadway minimizes the reporting workload for marketers, allowing them to dedicate more time to optimization. Whether expanding Threads campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and speeding up outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

