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Monitor customer acquisition cost from performance marketing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track customer acquisition cost across performance marketing campaigns

Both Roadway and various analytics platforms assist in analyzing which campaigns are influencing vital metrics like customer acquisition costs across channels, including performance marketing. However, Roadway distinguishes itself by automating the labor-intensive tasks. Rather than manually piecing together data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and directing your focus for future efforts.

Roadway is built for teams seeking clear insights without unnecessary complication. It unifies spend, engagement, and revenue data within a single platform, providing a comprehensive view. The system continuously tracks performance metrics, alerting teams to any fluctuations. When variations happen—such as a surge in conversions or a dip in efficiency—AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.

By streamlining the evaluation of customer acquisition expenses, Roadway minimizes the effort marketers dedicate to reporting and maximizes the time they can focus on strategic optimization. Whether expanding performance marketing initiatives or managing multi-channel growth strategies, Roadway simplifies insight into key drivers and helps accelerate outcomes with minimal manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

Accelerate growth with AI coworkers