Monitor customer acquisition cost from Meta Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track customer acquisition cost across Meta Ads campaigns
Roadway, along with various analytics platforms, enables you to gain insights into which marketing campaigns are influencing crucial metrics, such as customer acquisition costs, across different channels like Meta Ads. The key distinction lies in Roadway's ability to automate the labor-intensive processes. Rather than manually gathering information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing what is effective, what is lacking, and where your attention should be directed next.
Roadway caters to teams seeking straightforward clarity without unnecessary complication. Our platform consolidates spend, engagement, and revenue data into a single workspace, providing a comprehensive view. It actively tracks performance trends over time, alerting you to any changes—be it a surge in conversions or a decline in efficiency. With AI-powered coworkers automatically highlighting key insights, teams can respond swiftly and drive sustained growth.
By streamlining the evaluation of customer acquisition expenses, Roadway minimizes the reporting time for marketers and maximizes their efforts toward optimization. Whether expanding Meta Ads initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period