Monitor customer acquisition cost from Linkedin campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track customer acquisition cost across Linkedin campaigns
Roadway, along with various analytics tools, provides insights into how different campaigns influence essential metrics, including customer acquisition cost, across platforms like LinkedIn. What sets Roadway apart is its ability to automate the more labor-intensive aspects of this process. Rather than requiring you to piece together information from advertising platforms, spreadsheets, and dashboards manually, Roadway's AI assistants evaluate your performance data automatically. They pinpoint successful strategies, highlight areas that need improvement, and suggest future focus points.
Roadway is built for teams seeking straightforward clarity without unnecessary complication. It seamlessly integrates data on expenditure, engagement, and revenue into a unified platform, providing ongoing oversight to detect any performance fluctuations. When variances happen—such as a surge in conversions or a dip in efficiency—AI-powered assistants automatically highlight relevant insights, enabling teams to respond swiftly and accelerate growth.
Through automating the evaluation of customer acquisition expenses, Roadway minimizes the hours marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether expanding LinkedIn advertising efforts or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

