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Monitor customer acquisition cost from influencer marketing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track customer acquisition cost across influencer marketing campaigns

Roadway, along with various other analytical tools, enables you to grasp how different campaigns are influencing vital metrics, including customer acquisition costs across various channels, such as influencer marketing. However, Roadway stands out by automating the more labor-intensive tasks. Rather than having to painstakingly compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time. They pinpoint what strategies are effective, which ones are lacking, and where your next efforts should be directed.

Roadway is crafted for teams seeking straightforward clarity without unnecessary complication. It integrates spend, engagement, and revenue data into a single unified platform, providing real-time tracking of performance trends. As fluctuations happen—such as increased conversions or declining efficiency—our AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.

By streamlining the evaluation of customer acquisition expenses, Roadway minimizes the time marketers dedicate to reporting and maximizes their focus on strategic optimization. Whether expanding influencer outreach efforts or managing integrated multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerates outcomes with reduced manual workload.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

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