Monitor customer acquisition cost from growth marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track customer acquisition cost across growth marketing campaigns
Roadway, alongside various analytics platforms, aids in comprehending how different campaigns influence crucial metrics like customer acquisition costs across diverse channels, including growth marketing. However, Roadway stands out by automating the labor-intensive processes. Rather than manually compiling data from advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants evaluate your performance metrics directly. They pinpoint successful strategies, highlight areas that need improvement, and guide you on where to concentrate your efforts next.
Roadway is tailored for teams seeking straightforward clarity without added complication. Our platform seamlessly integrates spend, engagement, and revenue into a single, unified workspace, providing real-time oversight of performance trends. As soon as fluctuations happen—be it a surge in conversions or a dip in efficiency—our AI-powered assistants automatically detect and highlight these insights, empowering teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of customer acquisition expenses, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether you're expanding your growth marketing initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

