Monitor customer acquisition cost from Google Ads campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track customer acquisition cost across Google Ads campaigns

Roadway, along with various analytics platforms, aids in comprehending which marketing campaigns influence critical metrics, including customer acquisition costs across different channels like Google Ads. However, Roadway stands out by automating the labor-intensive processes. Rather than manually aggregating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance metrics in real-time. They pinpoint successful strategies, highlight areas that need improvement, and suggest where to concentrate your efforts moving forward.

Roadway is built for teams seeking straightforward insights without unnecessary complications. It unifies spend, engagement, and revenue data into a single platform, providing clear visibility and ongoing performance tracking. When fluctuations happen—such as a surge in conversions or a dip in efficiency—AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.

Through automating the evaluation of customer acquisition expenses, Roadway minimizes the reporting workload for marketers, allowing them to dedicate more time to strategic optimization. Whether expanding Google Ads initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers and accelerating outcomes with reduced manual effort.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

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Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."